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Contact us – ASC North America

Athena Davis

Marketing Manager, North America

p. +1 (760) 214-1301

e. athena.davis@asc-aqua.org

Athena’s experience blends together almost two decades of nonprofit work and food-beverage marketing. After graduating from Boston University with a communications degree, Athena has leaned into her love for animals and environmental ethics. She first grew her career in the fields of animal welfare and social services, managing everything from operations to marketing, PR and fundraising.

She eventually took a leap of faith to pursue another passion – wine and food – serving as hospitality director of a Certified Green vineyard operation, going on to create a community and sustainability-driven marketing department for the award-winning brand.

Athena is dedicated to developing content and strategy that helps people understand where their food comes from and why they should care about its impacts. When she isn’t dreaming up campaigns or planning events, Athena can be found in the garden with her dogs, cats and chickens, exploring the outdoors, fermenting vegetables, and eating lots of certified seafood. Her favorite place to be? The beach.

Image of Athena Davis, Marketing Manager for ASC North America

Kathleen McDavitt

U.S. Market Development Manager

p. +1 (760) 846-2575

e. kathleen.mcdavitt@asc-aqua.org

Kathleen joined ASC in January 2019 as the U.S. Commercial Manager. Kathleen leads ASC’s outreach and collaboration with U.S. retailers, foodservice companies, hotel chains, NGOs and suppliers.

Kathleen came to ASC with eight years of professional experience, over five of which were spent facilitating business leadership in sustainable seafood. In her previous role, Kathleen led partnerships with relevant U.S. retailers and worked with their suppliers to achieve environmental and social improvements in seafood supply chains. She also provided expertise and strategic direction for global tuna sustainability initiatives, including participating on the International Seafood Sustainability Foundation’s environmental stakeholder committee.

Kathleen holds a Master of Advanced Studies in Marine Biodiversity and Conservation from Scripps Institution of Oceanography, and Bachelor of Arts in Environmental Studies from the University of California, Santa Cruz. Kathleen is committed to providing excellent support to help US companies achieve ambitious sustainability goals.

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Erica Tardiff

U.S. Market Development Manager

p. +1 (315) 412-6268

e. erica.tardiff@asc-aqua.org

Erica entered the aquaculture world over five years ago, co-founding a sustainable feed company that makes aquafeeds out of invasive carp, stemming from research she completed during graduate school. Her most recent position was doing business development for seafood at Fair Trade USA. Erica earned an MBA in Global, Social and Sustainable Enterprise from Colorado State University, where she focused her research on sustainability solutions in the seafood industry. She also holds a B.Sc. from SUNY College of Environmental Science and Forestry in Environmental Biology.

Erica has a dedication to working for companies that “do good”- working toward a more sustainable and equitable future. Working at ASC is the perfect place because of the mission, but also because it blends business activity and science knowledge.

Erica resides next to the Rocky Mountains in Colorado and enjoys fly fishing and camping with her dog.

Image of Erica Tardiff, U.S. Market Development Manager ASC

Caroline Muehlbronner

Marketing Coordinator, U.S.

p. +1 (215) 280-4408

e. caroline.muehlbronner@asc-aqua.org

Caroline graduated from Temple University with a degree in Environmental Studies and Media Studies & Production. She is passionate about ethical and sustainable practices and how those discourses align with community outreach and public messaging.

Caroline gained experience working within these fields specifically while interning for the Tropical Science Center in Costa Rica. From there, she was pulled to work for a local environmental conservation organization close to her hometown outside of Philadelphia. There, she developed campaigns, events, and was able to see how her messaging reached people locally.

After almost three years, Caroline was ready for a new challenge and began her role as ASC’s U.S-based Marketing Coordinator. Caroline is eager to dive into the seafood world and help spread the word of responsibly raised seafood to markets across North America. Outside of work, Caroline enjoys exploring outside, doodling, and watching live music. But most importantly, she just loves a good conversation.

Image of Caroline Muehlbronner, Marketing Coordinator, ASC U.S.

Marcos Moya

Global Outreach Lead

p. +34 637 165 084

e. marcos.moya@asc-aqua.org

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