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Why Choose the ASC Label?
ASC’s sea green label means the seafood you buy was farmed according to the world’s strictest standards with care for fish, farm, people and planet.
Why shop for the ASC label?
Since 2010, ASC has been creating and enforcing the world’s strictest standards for farmed seafood. Seafood with the ASC label comes from farms that:
- Meet the highest fish welfare standards in the world
- Look after nature by protecting local ecology and surrounding waters
- Commit to continuously improving responsible farming practices
- Prioritize the livelihoods of employees and local communities
- Use responsibly sourced feed that helps reduce pressure on wild fish and keeps ecosystems healthy
Why a Certification Label Matters
Farmed seafood accounts for more than half of seafood consumed worldwide and is growing rapidly. Nevertheless, the industry has significant challenges, including mislabeling and fraud.
A variety of certification programs have entered the market to set standards for improved and more responsible seafood farming. But not all farmed seafood certifications are equal. For example, some certifiers don’t include farms in their chain of custody tracking or do not make unannounced inspections of seafood farms.
That’s where ASC is different. Only through responsible seafood farming that cares for fish, the farm, people and the planet can we:
- Ease pressure on natural resources, like water
- Protect precious ecosystems
- Promote economic opportunities; and
- Address food security challenges
Now let’s dive in.
Dive into Responsibly Farmed Seafood
Behind the Label: ASC’s Farm Standard
Any product with ASC’s sea green label means the seafood you buy comes from a farm that has achieved ASC certification. But what does that mean?
From fish welfare to fair working conditions, the ASC Farm Standard sets a new global benchmark for what truly responsible seafood looks like – protecting the health and sustainability of the seafood you love, and the environments and people who make it possible. By uniting ASC’s separate species standards into a stronger, single framework, ASC is driving real change across four key areas: Fish | Farm | People | Planet
ASC’s Farm Standard works to:
- Improve farming practices and prioritize fish health through a holistic approach to animal welfare.
- Support requirements and offer innovations from farms through the supply chain, so you know the seafood you’re enjoying has been handled with care.
- Address human rights on the farm, placing employees and communities front and center.
- Conserve biodiversity at the farm and beyond by assessing environmental risks and impacts.
Together with help from shoppers like you and our wonderful partners, ASC is driving change in the industry by improving the transparency of farm-raised seafood across North America and the world.
