Go directly to content
ASC x MSC Summer of Seafood at Erewhon
August 4, 2026
Seafood to Enjoy. Labels to Trust.
From August 1st – 31st, the Aquaculture Stewardship Council (ASC) and Marine Stewardship Council (MSC) are teaming up with America’s trendiest retailer Erewhon to spotlight seafood that comes from certified farms and fisheries.
True to its mission, the beloved Southern California grocer finds purpose in sustaining a community centered in caring, curiosity and positive change. That extends to its seafood sourcing, as Erewhon continues adding new ASC and MSC-labeled products to its growing selection – from fresh USA raised rainbow trout and Faroe Island salmon to colorful tinned fish and premium supplements.
The global nonprofit organizations and B Corp retailer have joined together to educate seafood shoppers about the importance of farmed and wild fish in our daily diets and global health. Along with in-store signage across all of Erewhon’s So Cal locations, ASC and MSC are launching influencer activations, social media stories and advertising to draw shoppers into new seafood discoveries and products that can help protect our oceans. Follow along on Instagram at @asc.usa and @mscbluefish
ASC and MSC will deliver their message in-person during Erewhon’s Wellness Event at its newest Glendale store from 2-5pm on August 30, offering tasty seafood samples, giveaway prizes and more to shoppers who are looking to make an impact.