Delicious Fishes, Positive Vibes & Healthier Lives – Certified!
The Aquaculture Stewardship Council (ASC) and Sushi Maki kicked off National Seafood Month with a sunshine-soaked, certified seafood celebration, welcoming over 100 attendees at Sushi Maki’s flagship Coconut Grove location in Miami, Florida, fittingly located next to a beautiful marina.
The three-hour gathering featured media personnel, seafood producers, distributors, retailers, culinary influencers, social media personalities and more joining to taste and dive into an October-long collaboration: the first-ever “Sushi Maki Certified Seafood Experience, Together with ASC” featuring an array of activations aimed at generating greater awareness, understanding and interest in modern aquaculture and responsibly raised ASC-certified sushi. The event and activities are part of a series of in-market activations ASC is organizing nationwide to highlight the strengths and benefits of ASC-certified seafood.
With a DJ spinning Miami-inspired soul tunes and interactive kiosks showcasing Sushi Maki and ASC’s collaboration, guests were treated to a curated menu of ASC-certified dishes while Sushi Maki debuted its brand new “ASC Dragon Poke Bowl,” featuring ASC-certified shrimp at high-profile locations across Miami.
As the world’s leading certification and labeling program for farmed seafood, ASC works with consumers, farming communities and environmentally minded companies like Sushi Maki to ensure the highest standards are being met, from farm to fork. Sushi Maki has been the premiere, award-winning name in sushi throughout greater South Florida since 2000, serving innovative dishes made with premium seafood at 26 locations, including full-service restaurants as well as sushi stations at Whole Foods, Miami Dolphins’ Hard Rock Stadium and local universities FIU, University of Miami and Nova.
As part of the experience, Sushi Maki will promote the “ASC Dragon Poke Bowl” at its locations throughout October where interactive materials encourage diners to learn more about ASC’s certification program and Sushi Maki’s commitment to responsibly farmed seafood. QR codes will draw guests to fun digital activities surveying their sustainability knowledge for a chance to win restaurant discounts and other prizes when they spot the sea green label.
“As the first sushi chain in North America to offer certified responsible seafood, there’s no better way to launch National Seafood Month than with an event like our Sept. 21 gathering,” said Abe Ng, Sushi Maki CEO. “We are excited to partner with ASC to demonstrate our mission of spreading goodness, not only in Miami but around the world. We are thrilled to engage our guests and team members with the Certified Seafood Experience this October, when conversations about responsible aquaculture are more important than ever.”
“This fall, ASC is visiting select cities to showcase the benefits of responsible seafood. Miami is very special to us,” said Dr. Mark Lang, Director of Marketing, ASC U.S. “We’ve identified locations where there are individuals, companies and partners already advocating for the benefits of certified farmed seafood, allowing us to make deeper community connections and inroads that broaden the conversation around responsible aquaculture. Sushi Maki leads the nation among restaurants that actively inform and inspire their patrons and employees about the meaning of certified seafood. This partnership is just the beginning of our journey into a New Way to Seafood.”
Learn more about Sushi Maki and ASC’s Certified Seafood Experience here.