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ASC x MSC Summer of Seafood at Erewhon
Seafood to Enjoy. Labels to Trust. From August 1st – 31st, the Aquaculture Stewardship Council (ASC) and Marine Stewardship Council (MSC) are teaming up with America’s trendiest retailer Erewhon to spotlight seafood that comes from certified farms and fisheries. True to its mission, the beloved Southern California grocer finds purpose in sustaining a community centered […]
ASC Welcomes World’s First Producer of ASC-Certified Farmed Atlantic Cod
Aquaculture Stewardship Council (ASC) welcomes the certification of the world’s first producer of ASC-certified farmed Atlantic cod. The certification of Norwegian producer Ode marks an important milestone for Atlantic cod farming and for the continued development of independent certification for emerging aquaculture species. Atlantic cod was introduced into the ASC certification program in 2025 following […]
From Farm to Table: How ASC is Building Trust in Seafood Across North America
In the 5th year of ASC’s national campaign, new research reveals a shift in consumer thinking Aquaculture Stewardship Council (ASC), the world’s leading certification and labeling program for certified farmed seafood, is helping more North American consumers make informed choices by building trust across the seafood value chain. Farmed seafood now accounts for over half […]
Quality, Health and Trusted Certification are Reshaping Seafood Purchasing, New ASC Research Reveals
Global study of nearly 15,000 consumers shows growing interest in sustainable seafood, with trusted certification helping shoppers buy with confidence. Consumer interest in sustainable food is growing rapidly, with a more than 10% increase since 2024 in consumers who say they prefer environmentally friendly products and look for sustainability claims on food. Yet when shoppers […]
Vital Pet Life Launches First ASC-Labeled Pet Supplement Into U.S. Market
Only Salmon Oil Expands Access to Premium Certified Seafood This spring, Vital Pet Life debuts its brand new ASC-certified and labeled ‘Only Salmon Oil for Dogs & Cats’ on shelves at over 1,600 Walmart stores across the U.S. The March launch marks a milestone for both Vital Pet Life, a woman owned, purpose-driven brand, and […]
World’s First Farm Achieves Certification to the New ASC Farm Standard
A global milestone in responsible aquaculture The Aquaculture Stewardship Council (ASC) celebrates a global milestone in responsible aquaculture, as family-owned seabass and seabream estuary farm CUPIBAR (Lubimar) in southern Spain becomes the first farm in the world to achieve certification against the new ASC Farm Standard. Leadership from the outset This achievement marks Lubimar’s first-ever ASC certification. Rather than transitioning from the existing species-specific ASC Standards, the farm chose to […]
ASC Certification of Taylor Shellfish Highlights Growing Market for More Sustainable Shellfish in North America
As oysters trend nationwide, certified shellfish gain new visibility with shoppers, chefs and retailers. America’s appetite for oysters is deepening, and the seafood industry is responding with stronger sustainability commitments. As consumption climbs and tinned seafood sales surge, a new certification announcement from the Aquaculture Stewardship Council (ASC) confirms that Washington-based Taylor Shellfish Farms, North […]
The Aquaculture Stewardship Council Marks 15 Years With Major Milestones, Strong North American Growth in 2025
The anniversary year brought new farm certifications, expanding industry partnerships and broader marketplace reach for ASC-labeled seafood. The Aquaculture Stewardship Council (ASC) is marking its 15th anniversary with a year defined by growing momentum and rising consumer demand for responsibly farmed seafood in North America. In 2025, ASC welcomed breakthrough certification achievements, expanded its retail […]
ASC, Town & Country Markets Partner to Spotlight Responsibly Farmed Seafood This Holiday Season
New in-store promotion highlights ASC-certified salmon, trout, and tinned fish, helping Seattle shoppers make a delicious difference this season Seattle independent grocer Town & Country Markets and the Aquaculture Stewardship Council (ASC) have teamed up to roll out an extensive in-store and online promotion highlighting both fresh and shelf-stable ASC-labeled seafood options. The ‘Sea Green. […]
Seafood Transformation from Feed to Farm: ASC 2024 Impacts Report Captures a Year of Global Progress
Aquaculture Stewardship Council (ASC) has published its 2024 Impacts Report, revealing the bold progress and global growth of ASC programs, which deliver a wide range of environmental and social improvements across feed ingredient sourcing, farm operations, habitat protections, fish health and welfare, and workers’ rights, among others. Key 2024 highlights include: 2,265 ASC-certified farms across 52 countries – up nearly 10% year-on-year – delivering: 3,981 improvements driving environmental sustainability and 3,250 improvements driving social responsibility 2.69 million metric tons of ASC-certified […]